Mastered.com | Adidas Campaign
Project brief was given by Nick Knight, fashion photographer, to take on the challenge of creative a fashion reel, scheduling a photo shoot, and publish photos that reflect the energy of Adidas. The brand itself wants the user to feel empowered and continue to progress in their sport activity or staying with the fashion trends (or both). This feeling inside when one feels empowered is a sense of inner-happiness, this aura of energy that reflects your mood and personality. To bring this aura out, I photographed the subjects and added textures in post. Each image has it's own rhythm and personality that contours their fixed position.
Time Limited for Assignment: 1 week
Location of Shoot: Fremont, CA
Tools: Nikon D810, Profoto strobes, PocketWizards, Blackmagic camera (for video) and white backdrop
Software: Adobe Photoshop, Adobe Premier Pro CC, Adobe Media Encoder, Adobe Audition, Adobe Lightroom